As LTF continues to mature as a group, we recognize the importance of evolving our brand to reflect who we are today. This realization has led us to spend significant time refining our story and visual identity. We aim to strike a balance between being established and approachable, serious yet playful—a combination that might seem paradoxical, but we assure you, it’s at the core of who we are.

Typography

Given that our logo is text-based, typography plays a crucial role in our brand identity. To maintain consistency and clarity in our communications, LTF will adhere to the following branding guidelines:

• Headings: PP Woodland Bold

• Body Text: Helvetica Neue Regular

Colors

Our color palette is carefully chosen to complement our typography and reinforce the dual nature of our brand—professional yet welcoming.

What does this look like all together?

Curious about how all these elements combine to create our new look? Take a look at the image below for a mock-up of our branding in action. Notice the rounded corners of the card, which add a subtle, modern touch to our overall design.